London is full of fantastic parks, from Regents Park with its beautiful rose gardens, Hampstead Heath with its ponds and stunning view over London, Richmond Park with grazing deer and the green spaces of East London that line the canals and Holland Park is no exception.

“It’s a genuine neighbourhood populated by enormously clever and successful people, such as surgeons, bankers and lawyers.” I’m sure he meant to add property journalists too, but perhaps it slipped his mind.

Transport links are fantastic in Holland Park. You’re only 20 minutes on the Central Line from the City and West End. The Heathrow Express is round the corner at Paddington, the M4 and M40 are on your doorstep, the Oxford Tube stops on Holland Park Avenue, and there’s a handy overground link to Clapham Junction from new Shepherd’s Bush station.

A big pull is the abundance of green space, he adds. “Holland Park itself is phenomenal with peacocks, a Japanese garden, tennis courts, an adventure playground and the Belvedere Restaurant in the summer ballroom of former 17th House.”

One of the reasons Team Beckham and Robbie might have decided to settle in Holland Park could be that it offers an element of privacy and discretion lacking in other areas. Up the road, bumptious cousin Notting Hill has too many tourists for comfort, “most of whom want to marvel at and take photographs of every celebrity’s door”, suggests Lindesay-Bethune.

Ironically, Holland Park has its own quiet cache of celebrities (Elton John, Led Zeppelin’s Jimmy Page and Simon Cowell are only a few hiding under the radar), but locals leave them be. It would be perceived as tacky under the HP code of manners to bother Victoria on the school run, or plead with Robbie for an autograph.

As a location, Holland Park’s smack in the middle of everything, but at the same time you’re shielded from it. Although Notting Hill Gate is literally just up the road and is one of the trendiest places in the capital, Holland Park retains its peace and serenity by comparison.